The family business was conceived, in 1977, in a small kitchen in Leicester, where the family lived. Jai and his family would roll up their sleeves and get down to the business of filling Indian pickles and chutneys on the kitchen table into glass jars, ready to be delivered very early the next morning.
As demand for the Indian products grew, the decision was made to take the burgeoning business, expanded via premises in Leicester and Loughborough, to a state of the art automated factory unit in Desford, Leicestershire.
The current manufacturing plant stretches over numerous sites and logistical distribution centers that move vast quantities of palletized product to their final destination, throughout the UK and globally.
During the early 2000’s the introduction of the Restaurant Style brand saw a break into the export retail market where Simtom were able to grow the retail offering aimed at chefs, and to encourage the general public to take home a bottle of a restaurant style sauce or paste and recreate an authentic Indian flavour in a matter of minutes. The latest brand to be registered is Simtom Chef’s Speciality.
2017 marked the company’s 40th anniversary. Celebrations were tempered with strategic marketing and customer focused events that were organised to reflect this landmark event, in the life and history of Simtom Food Products Ltd.
From those early days of producing a modest portfolio of products, the range has grown exponentially. It now covers over sixty ethnic Indian pickles, chutneys, cooking sauces and pastes, four Thai products, three Mexican products, seven Italian products and eighty products for catering outlets under the newly registered ‘Simtom Chef’s Speciality’ brand. This new line of highly nutritious and healthy eating, is aimed at the diet conscious catering industry and especially schools, where there’s a great need to comply to a healthy eating regime. The range also takes in many traditional English favourites like Hunters Chicken, Sausage Casserole and Ploughman’s Chutney.
The family involvement is still as strong as it ever was and now boasts a second-generation leadership, with Bhavin Chandarana (Jai’s son) taking over as Managing Director and Jyoti Chandarana as Operations Director. Jai heads up the management team.
From a modest £1.2 million turnover in the early 90’s, the business has now grown to a multimillion pound business and currently employs over 100 staff.