SIMTOM
MAKES A BIG IMPRESSION AT
PLMA 2008
This year has been very significant for
Simtom in more ways than one. Not only
for its national award winning streak,
but also for the launch of its brand new
'Restaurant Style' range of Indian
foods. The PLMA Amsterdam launch this
year drew much interest with some firm
client orders as far reaching as Iceland
in the north and other key European
clients.
Sited in the Food From Britain sector,
Simtom took over the same space occupied
by Pataks last year. According to
numerous customer and stand visitor
comments, it would appear that Simtom's
elegant and highly impactful stand was a
clear favourite by far.
The Restaurant Style and Classic Style
products were on display with an endless
line of food samplers ready to taste
Simtom's on-stand food sampling on the
two days of the show.
MD Jai Chandarana commented, "We were
quite overwhelmed by this year's
response and realised how ready the
Indian food market is for an alternative
quality offering. Our presence has
certainly had some impact on many of the
foreign visitors who have not only shown
interest, but have moved things on to
the next level by engaging us in export
negotiations".
